The challenge: produce thrilling creative to support multiple initiatives. One, engage stylists on an aspirational level with the annual Color Zoom Collection. Two, engage customers at the salon level through customizable “Masterpieces” campaign materials.

The challenge: produce thrilling creative to support multiple initiatives. One, engage stylists on an aspirational level with the annual Color Zoom Collection. Two, engage customers at the salon level through customizable “Masterpieces” campaign materials.

The challenge: produce thrilling creative to support multiple initiatives. One, engage stylists on an aspirational level with the annual Color Zoom Collection. Two, engage customers at the salon level through customizable “Masterpieces” campaign materials.

The challenge: produce thrilling creative to support multiple initiatives. One, engage stylists on an aspirational level with the annual Color Zoom Collection. Two, engage customers at the salon level through customizable “Masterpieces” campaign materials.

The challenge: produce thrilling creative to support multiple initiatives. One, engage stylists on an aspirational level with the annual Color Zoom Collection. Two, engage customers at the salon level through customizable “Masterpieces” campaign materials.

The challenge: produce thrilling creative to support multiple initiatives. One, engage stylists on an aspirational level with the annual Color Zoom Collection. Two, engage customers at the salon level through customizable “Masterpieces” campaign materials.

The challenge: produce thrilling creative to support multiple initiatives. One, engage stylists on an aspirational level with the annual Color Zoom Collection. Two, engage customers at the salon level through customizable “Masterpieces” campaign materials.

The challenge: produce thrilling creative to support multiple initiatives. One, engage stylists on an aspirational level with the annual Color Zoom Collection. Two, engage customers at the salon level through customizable “Masterpieces” campaign materials.

The challenge: produce thrilling creative to support multiple initiatives. One, engage stylists on an aspirational level with the annual Color Zoom Collection. Two, engage customers at the salon level through customizable “Masterpieces” campaign materials.

The challenge: produce thrilling creative to support multiple initiatives. One, engage stylists on an aspirational level with the annual Color Zoom Collection. Two, engage customers at the salon level through customizable “Masterpieces” campaign materials.

The challenge: produce thrilling creative to support multiple initiatives. One, engage stylists on an aspirational level with the annual Color Zoom Collection. Two, engage customers at the salon level through customizable “Masterpieces” campaign materials.

The challenge: produce thrilling creative to support multiple initiatives. One, engage customers at the salon level through customizable “Masterpieces” campaign materials. Two, engage stylists on an aspirational level, inciting them to enter the international Color Zoom Challenge through irresistible communications.

The challenge: produce thrilling creative to support multiple initiatives. One, engage customers at the salon level through customizable “Masterpieces” campaign materials. Two, engage stylists on an aspirational level, inciting them to enter the international Color Zoom Challenge through irresistible communications.